ECOLOGICAL VALUES IN THE STRUCTURE OF SOCIAL ORIENTATIONS OF RUSSIAN YOUTH

Objective of the study is to substantiate role modern higher education system in formation ecological component social behavior young Russians. The methodological basis research based on conceptual sociological theory development creative culture. Research results. article analyzes insufficiently developed aspect problem values structure orientations people Russian sociology. accents inherent discourse regarding barriers preventing paradigm shift value orientation Russians from consumer ecophile, and ways overcome them, are revealed. Prospects study. demand for strengthening university system, first all, updating curricula programs towards practical implementation environmental imperatives enshrined regulatory framework Federation, order ensure competence students as a factor achieving goals national modernization all spheres life society, sharply increasing.